Saturday, April 06,
ElectroniCycle Inc. of Massachusetts has released a new type of
"1-day collection event" contract aimed at retailers, charities and
municipalities without environmental budgets.
The "Turn-Key" program places all risk for fee collections with
ElectroniCycle Inc. In return for a "Hosting Agreement" signed by
the municipality, ElectroniCycle will guarantee that the event will
be paid for using only participant fees.
"Surveys and experience keep telling us the same thing," says
Robin Ingenthron, vice president of ElectroniCycle. "Consumers don't
throw out a TV every day. They want to get the thing out of their
attic. They want to see it reused if possible. But most of all, they
Once a host (retailer, charity, or municipality) agrees to
publicize the event and pay a small deposit, ElectroniCycle will
guarantee that residents and participants will support the cost of
the program. At an average cost of $10 per unit, each consumer can
donate "almost anything with a cord". The administration costs are
completely handled by ElectroniCycle.
This type of "turn-key" program was successfully administered for
over a year by American Retroworks Inc. in Vermont (founded by
Ingenthron and acquired by ElectroniCycle in 2001). The county paid
for advertising but washed its hands of fee collection and handling.
The nationally known recycling organization Northeast Recycling
Council (NERC) has recently awarded ElectroniCycle its first major
contract for "turn-key" services. That project, funded by the USDA
and Electronics Industry Alliance, will include "Turn-Key" events in
New Hampshire as well as permanent collection programs and
traditional municipal drop-off programs in Maine and Vermont.
Web site: http://www.retroworks.com